LOGAN GRAVES Email me

4M+ ORGANIC VIEWS

Across all accounts I manage.

Logan Graves

I help local businesses build a social presence people actually talk about.

Marketing and Finance · Baldwin Wallace University

I run social media for 7 businesses. Here are the numbers behind each one, and what I'd do for yours.

Email me about your business See what it did for them
Logan Graves in a grey suit and burgundy tie.

STRATEGY • DIGITAL • BRANDING • ANALYTICS

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By the numbers

Across every account I run.

  • 7

    BUSINESSES MANAGED

    Facebook, Instagram, LinkedIn

  • 1300+

    ORGANIC POSTS

    Across all accounts

  • 4M+

    ORGANIC VIEWS

    Across all accounts

  • 6

    INDUSTRIES SERVED

    Restaurant, Towing, Construction, and more

  • B2B + B2C

    MARKETING EXPERIENCE

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Selected work

Each case study starts with its biggest real figure. Dates are the range the numbers cover.

LEAD CASE STUDY

RingEX partner email campaign for Centerlink Technologies

4 closed-won deals

Centerlink Technologies · Akron, OH · Email case study

Goal

Generate qualified sales conversations for RingEX with Centerlink's sales team.

How I did it

I built and optimized a multi-touch email sequence that combined broad CRM outreach with targeted follow-ups based on engagement.

Why it mattered

It moved cold prospects from email engagement to closed-won deals, a measurable pipeline impact.

My role Strategy · Copywriting · Campaign execution · Analytics · Sales support

emails delivered
20,341
opened
2,495
clicks
82
meetings scheduled
9
open rate
12.27%
click-to-open rate
3.29%
meeting-to-close rate
44.44%
LEAD CASE STUDY

2.7M views

Fishtales Bar and Grill · Hatfield, MA · 05/15/2025 - 09/02/2026

Goal

Build a digital community for Fishtales to position itself as Hatfield's favorite hangout.

How I did it

A content mix showcasing employees, food and drinks, mostly weekend specials.

Why I did it

Food and drink is the core business offering. People are curious about menu updates, and they want to see what food looks like before dining. Employee-focused content humanized the brand and strengthened community identification.

content interactions
37.8K
follows (+146.1%)
1.7K
engagement rate (interactions / views)
1.43%

% change vs. preceding comparable period

  • Fishtales Bar and Grill post by Logan Graves, a seafood special platter
  • Fishtales Bar and Grill post by Logan Graves, two summer specials side by side asking which one wins
  • Fishtales Bar and Grill post by Logan Graves, the staff together
  • Fishtales Bar and Grill post by Logan Graves, an employee spotlight
  • Fishtales Bar and Grill post by Logan Graves, two employees behind the bar
  • Fishtales Bar and Grill post by Logan Graves, a food special close-up
LEAD CASE STUDY

363.6K views

Czelusniak Funeral Home · Northampton, MA · 06/01/2025 - 09/02/2026

Goal

Create a peaceful place for families and friends to pay respects and feel community connection.

How I did it

A content mix of obituaries, testimonials, grief support and owner lifestyle, in reels, photos and graphics.

Why I did it

Obituaries and grief support are the core business offerings. Testimonials boost credibility. Lifestyle posts make the business approachable and personal.

content interactions (+777.3%)
12.9K
follows (+308.7%)
188
engagement rate (interactions / views)
3.55%

% change vs. preceding comparable period

  • Czelusniak Funeral Home post by Logan Graves, a community golf outing group photo
  • Czelusniak Funeral Home post by Logan Graves, a portrait introducing a team member
  • Czelusniak Funeral Home post by Logan Graves, a lifestyle photo of a dog

More work

49.4K views

Centerlink Technologies · Akron, OH · 09/02/2025 - 09/03/2026 · Account created from scratch

Goal

Create a digital hub where Centerlink can share news with clients and show what the company knows about its industry.

How I did it

I used social, email, partner campaigns, educational content and event marketing to build visibility and support sales activity.

Why I did it

I built each channel around a clear purpose: strengthening credibility, increasing engagement and creating more sales conversations.

My role Strategy · Email · Social · Landing pages · Creative · Analytics · Sales support

page visits
1.6K
content interactions
1.4K
engagement rate (interactions / views)
2.62%

Connected Business Experience email campaign

The campaign targeted Northeast Ohio business leaders through a multi-touch email sequence. 977 emails were delivered, and the event drew 17/30 sign-ups.

  • Centerlink Technologies post by Logan Graves, a partner testimonial graphic
  • Centerlink Technologies post by Logan Graves, the team at an industry event
  • Centerlink Technologies post by Logan Graves, a team member at a World Cup match
  • Centerlink Technologies post by Logan Graves, an educational graphic with a map of the United States

149.8K views

Red's Towing, Transport, Recovery, and Crane · West Springfield, MA · 07/23/2025 - 07/25/2026 · Account created from scratch

Goal

Create a digital portfolio that enhances Red's credibility.

How I did it

A content mix of job-site photos and testimonial graphics.

Why I did this

Red's is a high-ticket, service-based business. Testimonial posts boost trust that the job will be done right, and every post is built to show Red's skill. Job-site imagery gives audiences a behind-the-scenes look at complex recovery work.

content interactions
3.3K
follows
685
engagement rate (interactions / views)
6.41%
  • Red's Towing post by Logan Graves, a tow truck on a job
  • Red's Towing post by Logan Graves, a crane truck set up on a job site
  • Red's Towing post by Logan Graves, recovery trucks lifting a vehicle
  • Red's Towing post by Logan Graves, a tow truck parked on grass

209K views

Hatfield Bonfire · Hatfield, MA · 2026 event campaign

Goal

Maximize ticket sales. Build stronger connections between local firefighters and the surrounding community.

Strategy evolution

2025: Past-event photography, artist spotlights and sponsor content, so people could picture the experience and trust the event locally.

2026: More past-event imagery and firefighter-focused content, to strengthen the emotional connection between the Bonfire, the fire department and the community.

What changed

The strategy moved from mostly promoting the event to telling more of the story behind the people and community that make it possible.

CampaignDatesViewsPage visitsContent interactionsEngagement rate
2025 event campaign08/02/2025 - 11/01/2025170.2K12.2K (+552.1%)2.3K (+800%)1.35%
2026 event campaign07/28/2026 - 09/02/2026209K4K (+166.4%)1.6K (+365.2%)0.89%

% change vs. preceding comparable period

  • Hatfield Bonfire post by Logan Graves, the night's performer lineup
  • Hatfield Bonfire post by Logan Graves, a sponsors-needed poster
  • Hatfield Bonfire post by Logan Graves, the bonfire burning at night
  • Hatfield Bonfire post by Logan Graves, a firefighter at the event at night
  • Hatfield Bonfire post by Logan Graves, the fire and a live band
  • Hatfield Bonfire post by Logan Graves, a musician on stage
  • Hatfield Bonfire post by Logan Graves, a couple at the event at sunset
  • Hatfield Bonfire post by Logan Graves, the crowd around the fire

96.3K views

Baker Excavating and Construction Services · Northampton, MA · 06/01/2026 - 09/03/2026

Goal

Create a digital portfolio that enhances Baker's credibility.

How I did it

A content mix of branded testimonial graphics and job-site photos.

Why I did this

Baker is a high-ticket business. Testimonial posts boost trust that the job will be done with quality, and photos from jobs make viewers feel closer to the action and part of the team.

content interactions (+218.7%)
2K
follows (+65.3%)
81
engagement rate (interactions / views)
2.08%

% change vs. preceding comparable period

  • Baker Excavating and Construction Services post by Logan Graves, a dump truck on a job site
  • Baker Excavating and Construction Services post by Logan Graves, equipment loading a truck on a job site

336.3K views

Rock Creek Kitchen and Bar · Middleburg Heights, OH · 05/08/2026 - 09/03/2026

Goal

Promote Rock Creek's events and increase interactions among nearby college students.

Constraint

The brand prioritized graphic-led event promotion over photo-first engagement content.

Approach

I created a consistent visual system for recurring events, prioritizing reach and page traffic based on the client's objective.

content interactions (+74.8%)
3K
page visits (+12.5%)
17.7K
engagement rate (interactions / views)
0.83%

% change vs. preceding comparable period

  • Rock Creek Kitchen and Bar post by Logan Graves, a Steak Night flyer
  • Rock Creek Kitchen and Bar post by Logan Graves, a College Night flyer
  • Rock Creek Kitchen and Bar post by Logan Graves, a Wing Night flyer
  • Rock Creek Kitchen and Bar post by Logan Graves, a fundraiser night flyer
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Insight to execution

Problem → Insight → Action → Result. Two posts, and what I learned from each.

Fishtales Bar and Grill

Goal
Increase engagement for Fishtales Bar & Grill by encouraging conversation in the comments.
Observation
Real photos consistently generate more engagement than designed graphics. Customers are also more likely to tag friends when a post feels relatable and invites participation.
Solution
Use Fishtales' best-known special as the focus of a real-photo post, then add an interactive prompt that gives customers a reason to comment and tag others.
Fishtales Bar and Grill post by Logan Graves, a real photo of the seafood special with a prompt to tag a friend

Baker Excavating and Construction Services

Goal
Build a stronger connection between the audience and Baker Excavating & Construction.
Observation
People connect more deeply with businesses when they understand the story behind them. Storytelling creates interest while making the brand feel more personal and relatable.
Solution
Turn Randy Baker's business journey into a story-driven piece of content that highlights where he started and how the business evolved.
Baker Excavating and Construction Services post by Logan Graves, the story of Randy Baker's business with a photo of a company truck
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Posts, flyers and promos I designed. Swipe.

Restaurants

  • Fishtales Fall Cocktail Menu Launch, creative work by Logan Graves
    Fishtales Fall Cocktail Menu Launch
  • Rock Creek Ohio State Promo, creative work by Logan Graves
    Rock Creek Ohio State Promo
  • Rock Creek Live Music Promos, creative work by Logan Graves
    Rock Creek Live Music Promos
  • Rock Creek Live Music Promos, creative work by Logan Graves
    Rock Creek Live Music Promos
  • Rock Creek Nightly Specials, creative work by Logan Graves
    Rock Creek Nightly Specials
  • Rock Creek Nightly Specials, creative work by Logan Graves
    Rock Creek Nightly Specials

Service providers

  • Service providers, creative work by Logan Graves
  • Service providers, creative work by Logan Graves
  • Service providers, creative work by Logan Graves
  • Hatfield Bonfire Event Poster, creative work by Logan Graves
    EventsHatfield Bonfire Event Poster
  • Centerlink Partner Highlight, creative work by Logan Graves
    B2B and integrated marketingCenterlink Partner Highlight
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What clients say

Logan understands our brand, our customers, and the type of content that actually works for us. Over the past two years, he has helped us build a much stronger social media presence and consistently turns ideas into content that gets people talking, sharing, and coming through our doors. Logan is an incredible asset to our team.

Keri Kelliher, Owner

“Logan has far exceeded our expectations and helped build a social media presence we had never had before. He is bright, motivated, hardworking, responsive, and results-oriented, with a very bright future ahead. He learns quickly, takes initiative, and consistently finds ways to strengthen our marketing efforts.”

Brad Bolinski, Chief Operations Officer

“Logan has made a meaningful impact on Centerlink's marketing presence ... He is proactive, dependable, and brings strong creative ideas while taking direction well.”

Mike Kidder, Owner
More from clients

“Logan has brought a professional approach to our social media and creates content that fits our bar. He makes the marketing side easy for us and has helped us bring in new customers.”

Anthony Grassia

“Logan has been a huge help in promoting the Hatfield Bonfire and building excitement around our event! His creativity and understanding of social media have made a real difference in making the bonfire a success.”

Luke Longstreeth

“Working with Logan has been an excellent experience. His professionalism, creativity, and commitment to results really stand out. He took the time to understand our goals and delivered thoughtful marketing strategies that helped us reach the right audience and grow our business. I highly recommend him to anyone looking for a reliable and effective marketing partner.”

Randy Baker

“Logan has helped us build a social media presence that is true to who we are as a funeral home. He has a strong understanding of how to approach sensitive topics while highlighting our involvement in the Northampton community and the people behind our business. His creativity and consistency have made it much easier for us to stay connected with the families and community we serve.”

Jay Czelusniak

“Logan has done a great job. He showcases the work we do and turns it into content that our customers can engage with. He understands our business and is a great professional. I highly recommend his work.”

Chad Willard

“Logan has done a great job building excitement around the Hatfield Bonfire and increasing our ticket sales. He understands what makes the Bonfire special and knows how to turn that into content people connect with.”

Joe Engelhardt

“Logan has done an outstanding job supporting our marketing efforts. Through consistent weekly content, targeted email campaigns, and social media management, he has significantly increased our visibility, engagement, and followerbase. He is creative, dependable, responsive, and extremely easy to work with. He takes initiative, follows through, and has made a measurable impact on our company's marketing presence. We would highly recommend him to any organization looking for a talented and driven marketing professional.”

Joe Shuber, Co-Owner
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About Logan Graves

What I bring

Outside of school, I built my own freelance marketing business, which has given me experience working directly with clients, developing strategy, managing projects, and delivering measurable results. My experience spans both B2B and B2C marketing. I've worked with technology companies, restaurants, construction, and events. I've managed multiple social media accounts, developed content strategies, created campaigns from concept through execution, and used performance data to understand what drives reach and engagement.

Who's behind your socials

I'm Logan Graves. I'm a Marketing and Finance student at Baldwin Wallace University with hands-on experience in digital marketing, social media strategy, content creation, branding, and campaign development.

How I work

I'm most interested in work where I can combine creative thinking, marketing strategy, analytics, and business insight to help brands grow. Working in a collaborative environment is something I am looking forward to. As a college athlete, I've learned the importance of teamwork and seen how important it is in driving toward a goal.

  • Digital marketing
  • Social media strategy
  • Content creation
  • Branding
  • Campaign development
  • Analytics
  • Email marketing
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Contact me

Want more people talking about your business? Send me a note.

Tell me what you run and where you post now. I'll email you back.

Email me lgraves117@gmail.com